Chart-topping boy band The Wanted have put the spotlight on the link between pub culture and music this week, setting the video for their upcoming single in a local London pub.

The video for new track ‘We own the night’ shows the band enjoying a typical night in a British pub, singing along to the music and dancing with fellow pub-goers.

“We just hired out a pub and got a load of friends and lot of people that we know and had a lot of fun that day,” singer Nathan Sykes explained to MTV News, adding, “We wanted to make it like the local pub.”

For Hire Jukebox, the video really underlines the important role music plays in traditional pub culture, creating a welcoming atmosphere and even encouraging new customers to enter a venue. For pub owners though, offering customers the latest tracks like this new release from The Wanted can often involve significant costs for the venue, both in terms of broadcasting fees and the time it takes to continually source new music.

Instead, a fully managed digital jukebox service from Hire Jukebox creates a way for landlords to provide the latest chart hits without having to face these costs, as all jukeboxes are available on a profit share payment option.

The jukebox’s digital connection means new material is automatically added to the machine’s back catalogue on a regular basis. This not only saves time, it also constantly re-freshes the available music selection so customers remain engaged week after week.

This is on top of an already extensive library covering a wide variety of artists and genres, from rock and pop to dance and R&B. Landlords even have the option to request specific tracks through Hire Jukebox’s Venue Favourites feature, to showcase local talent or source music for specific theme nights.

To learn more about the numerous advantages a digital jukebox could bring for your venue, contact Hire Jukebox.

Image Source: http://www.flickr.com/people/ellasportfolio/