Music has had a strong part to play in the human experience for as long as anyone can remember. Today’s technology has made it possible to have music in our ears wherever we go, but did you know that the music you’re hearing could be having an effect on how you’re behaving? As a pub owner, the power music holds could completely transform the experience you can offer in your establishment. Music has long been scientifically proven to have an effect on how consumers behave and feel – so, what could this mean for your pub?

Music Effects Behaviour

There have been a number of studies on the effects of music on shoppers’ behaviour, and while your punters aren’t shopping in your pub, they are still buying drinks which can be influenced in a similar way. One particular scientific study focused on the ‘Pleasure-arousal-dominance (PAD)’ model, which suggests that the atmosphere of a store – or in this case, a pub – can affect the emotional state of a customer. With the right volume, pitch and tempo of the songs chosen, you can appeal to the pleasure centres in the brain and ultimately trigger consumers to behave in certain ways – in particular, encouraging them to buy. 

Music Can Influence Time Perception 

When listening to music that we like, it’s easy to lose track of how long we’ve spent somewhere. This can make queues seem faster, waits seem shorter or make us feel like we’ve spent far less time somewhere than we think. For pub owners, this can work in your favour. When punters are in good spirits, they are more likely to stay longer and spend more money on drinks and/or snacks – the trick is to play the music they want to hear. A jukebox can make this an easy process – give your customers control over what they listen to and they’re not only more likely to stay in their seats, but you can earn some money off of the jukebox too. Better yet, we offer profit share jukeboxes that provide you with a modern digital jukebox and app for your customers, without paying any hefty upfront fees to have it installed. It’s free, you just share some of the profits with us!

Enhance The Sensory Experience

Pubs not only rely on their present custom but often rely on repeat visitors and loyal regulars. The only way you can encourage returning customers is to provide them with an experience good enough to come back to. Music coupled with smells, sights, entertainment and more can all add to a unique sensory experience that might set you apart from your competitors. A pub that has music at a comfortable volume and tempo can create a more comfortable, fun atmosphere than a pub with no music, or where the sound is so loud that it’s impossible to talk over it. 

If you’re looking to improve the atmosphere in your pub or encourage your customers to stick around for longer, a jukebox could provide the perfect solution. With the right music, punters are more likely to stay for that extra drink or come back for their next night out, ultimately providing you with a loyal customer base and improved income. For more information about our profit-share jukeboxes, get in touch with a member of our team, today.